Reach a narrow audience that already trusts the verdict.
Our readers are hunters, shooters and handloaders who come to seven specialized publications for honest, field-tested judgment. That trust is the reason a placement here works, and the reason we protect it.
Who it is for
We work with brands and retailers in optics, firearms, ammunition, reloading components and outdoor gear. If your product holds up in the field, our audience is a direct match. If it does not, this is not the right place, and we would both rather find that out early.
What we offer
A free product buys a fair test, and nothing more.
Brands confident in their gear seek out honest reviewers. Brands that only want praise tend to look elsewhere, and that suits us fine.
We accept products from manufacturers for field testing across our publications.
A free product guarantees neither publication nor a positive verdict. The review reports the pros and the cons the field reveals. A free product does not buy our opinion.
Whenever a product was provided by a manufacturer, we disclose it in the article, in line with FTC guidance.
We test in real conditions over a season or a stated round count, not in an unboxing on the bench.
The network audience
Figures below are placeholders and will be replaced with current numbers in the media kit.
Placement packages
Single publication
Reach one focused audience on the title that fits your product best.
Themed group
A related set of titles, for example optics across ScopeRepublic and ProHunterTips.
Whole network
A campaign spanning all seven publications for broad reach across the network.
Request the media kit
Tell us the product and the publications you have in mind, and we will send current audience figures, formats and rates.
advertising@imlayunlimited.com